Interview – Stéphane Waser, Managing Director of Maurice Lacroix, On The Impact of Aikon And The Future of The Brand

Stéphane Waser has worked at Maurice Lacroix since 2008. After his position in marketing, he was appointed head of the company in 2014. A few years later, following the launch of the Aikon collection and successful brand building, Maurice Lacroix has turned into a profitable brand. We spent the day at the brand’s manufacture in Saignelégier, chatting with […]