introducing:-timex-teams-up-with-hypebeast-on-a-fuchsia-tinted-dream-watch

Introducing: Timex Teams Up With Hypebeast On A Fuchsia-Tinted Dream Watch

What We Know

Timex, a frequent collaborator in the digital media space (ask me how I know), is launching a new watch this morning. It’s an updated take on the company’s self-winding, vintage-inspired M79 and it was designed in collaboration with Hypebeast, the pioneering – and publicly listed! – media group, luxury e-commerce destination, and creative agency.

A genuinely limited run of just 500 pieces – a seriously small figure of watches for Timex – the M79 “Fuchsia” is priced at $299 (a reasonable $20 surcharge over the standard-production M79). It will be available exclusively through HBX, Hypebeast’s online retail platform, starting at 9:00 AM ET this morning.

A man wears a Timex M79 Fuchsia Limited Edition.

We’re glad to report that the M79 “Fuchsia” Limited Edition isn’t another reskin of Timex’s standard-issue M79. The new design ditches the previous mesh-style band for an attractive H-link design in stainless steel that’s appearing for the first time at Timex.

A three-quarter angle of the Timex M79 Fuchsia Limited Edition laying in a bowl.

In a nod to Hypebeast’s homebase in Hong Kong, the day wheel has been rendered in Chinese first and English second, compared to the conventional format of English first and French second that can be seen in many current Timex watches. Although the watch offers more than just a color swap, the new shades on display are really quite attractive. The dial comes in a hue of navy that Hypebeast has utilized on many of its previous non-watch-related collaborations, and the bezel is split between a navy and an appealing purple-pink.

A Rolex GMT-Master II ref. 1675 (Mark 1 Long E Fuchsia) on a black background

A Rolex GMT-Master II ref. 1675 (Mark 1 Long E Fuchsia), as seen in our Reference Points guide to the historic travel watch.

For vintage watch lovers, the aesthetic reference that the bezel colors are hinting at should be quite clear. On regular production versions of the M79, Timex clearly plays up the popularity and appeal of the Rolex GMT-Master II by offering its watches with a black-and-blue “Batman” bezel or a red-and-black “Coke” bezel, among other color options. 

On the M79 “Fuschia” Limited Edition, Hypebeast has kept that same spirit of borrowing alive and well, building on the relatively esoteric phenomenon of bezel colors changing on certain vintage examples of the Rolex GMT-Master II ref. 1675. Many of those watches were exposed to consistent sunlight over the decades, and the original bright red paint has faded to an attractive shade of pink and purple that people have taken to calling as “Fuchsia.”

Hypebeast’s new Timex doesn’t have a background quite as romantic, but it does offer an excellent value for a similar aesthetic. After all, there’s a reason the “Fuchsia” 1675s are highly sought-after in the world of vintage Rolex – it’s a downright handsome color combination.

Other than the knockout colorway and the updated bracelet and day/date wheel, the Timex M79 “Fuchsia” Limited Edition is effectively identical in specs to the standard production M79. There’s a self-winding Miyota movement sitting inside a tonneau-shaped 41mm × 14.4mm stainless steel case with hooded lugs, a unidirectional bezel, an acrylic crystal, and water resistance tested up to 50 meters. One final quality touch worth noting is the individual engraving on the caseback of each number out of 500 pieces.

What We Think

I never planned to be a watch writer, or even a watch lover. When I moved to New York to study journalism, I was more interested in pursuing beats related to broader culture – things like men’s fashion, sneakers, music, film, and sports. Two of the publications I was most interested in working with at that time were Hypebeast and Highsnobiety (which recently generated some watch buzz of its own), a pair of buzzy lifestyle-focused digital media companies that kept a close and watchful eye on the emerging trends in all of the spheres I was interested in pursuing at the time.

Alas, I never interned or worked at either publication. Seven years later and I’m now deeper in the watch game than I ever imagined I’d be – and I wouldn’t change a thing about it.

So as much as some of you might want to disregard this collaboration as fashion-industry fodder, or you would understandably prefer your watch’s dial not to be labeled with “Hype” in any form, I believe we should all still care about these types of collaborations, especially when they maintain healthy respect for the world we adore.

A man wears a Timex M79 'Fuchsia' Limited Edition

Platforms like Hypebeast speak to a huge audience that’s packed full of potential watch lovers that could end up being just like you. I never knew how much I’d enjoy learning and writing about watches until I jumped headfirst down the rabbit hole and never looked back. But maybe if Hypebeast had released an affordable Timex collab like the M79 “Fuschia” back in the late 2000s/early 2010s, I would have found my way here much quicker. (This is the first watch Hypebeast has worked on in the company’s 16-year history.) Or maybe not, but it wouldn’t surprise me at all if a huge chunk of the 500 watches released today are headed toward the wrists of young adults testing the water on what might be their first mechanical watch.

I think it would be hard to pick a better one for the price.

The Basics

Brand: Timex
Model: M79 ‘Fuchsia’ Limited Edition
Diameter: 41mm diameter
Thickness: 14.4mm thickness
Case Material: Stainless steel
Dial Color: Blue
Lume: Yes
Water Resistance: 50 meters
Strap/Bracelet: Yes, H-link bracelet in stainless steel

A man wears a Timex M79 'Fuchsia' Limited Edition while holding his cell phone.

The Movement

Caliber: Miyota 8205
Functions: Hours, minutes, seconds, day, date
Power Reserve: 42 hours
Winding: Automatic
Frequency: 21,600
Jewels: 21
Additional Details: No hacking seconds

Pricing & Availability

Price: $299
Availability: January 12, 2021, at 9:00 AM ET
Limited Edition: Yes, 500 individually numbered watches.

For more, click here.

Shop this story

You can purchase the watch exclusively on HBX at 9:00 AM ET, on January 12, 2021. 

The HODINKEE Shop is also an authorized retailer for Timex; explore our collection here.

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